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Kaksi liikevaihdoltaan samansuuruista eurooppalaista 'supertavaramerkki'-yhtiötä. Toisen markkina-arvo on kymmenkertainen

Ferrari NV:n liikevaihto kuluneelta 12 kuukadelta on 6 883 m€ ja The Swatch Group AG:n 6 735 mCHF (tavaramerkkejä: Omega, Swatch, Longines, Tissot, Breguet, Blancpain, Glashutte Original, Harry Winston, Mido, Rado, Certina, Hamilton, jacquet Droz, Union Glashutte, Leon Hatot) . Myös yhtiöiden kuluneen kymmenen tilikauden mediaanitulokset ovat lähellä toisiaan: 788 m€ ja 674 mCHF. Mutta koska Ferrarin tulos on viime aikoina kasvanut selvästi ja Swatch Groupin puolestaan laskenut, yhtiöiden markkina-arvoissa on valtava, kymmenkertainen ero.

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